UI/UX Design Company in Chennai

According to Wikipedia, " User experience (UX or UE) is a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful, and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person's perceptions of system aspects such as utility, ease of use, and efficiency. User experience may be subjective in nature to the degree that it is about individual perception and thought with respect to a product or system. User experience varies dynamically, constantly modifying over time due to changing usage circumstances. Simplified, user experience is about how a user interacts with, and experiences, a product. "

In layman terms, User Experience covers the whole process of acquiring and integrating a product, including aspects of branding, design, usability and function. It is a story that begins before the device is even in the user’s hands.

1. Increases your conversion rates

With so many industries already having a presence over the internet, it only is clear that people will use those websites which provides them better offers and moreover, the one which stands out. This is the only way through which you can bring more customers and increase your sales. All these factors come into play only when the experience offered through the application is sufficient and good.

• Reduce the number of steps: The users are able to find what they are looking for through just a few steps. They do not have to navigate their way around the entire application and explore every single option in order to reach just one destiny. With a good user experience induced in the application, it gets really easy for the people to use the application and thus, draws them towards using it.
• Giving CTAs Meaning: You know what can have a huge impact on the website or an app? A clear call to action. Button’s that read “sign up to our mailing list today” or “book now” are examples of a CTA that might sit on a website. This is an option through which SEO and CTA aligns.

2. User Experience enhances Search Engine Optimization ( SEO ) even more Fact

Good UX design can result in healthy SEO rankings. Google itself promote the websites as well as apps that offer a good and efficient User Experience in the search results. It helps google also in a way because it can offer good results to the general crowd and provide the most relevant information first. it is safe to say that User experience ( UX ) is a big factor in Google’s search algorithm. Where websites are concerned, poor user experience can ultimately result in poor SEO rankings, or in the case of Paid advertising (PPC), an insufficient ad campaign.

3. Increases brand loyalty with UX design

Whenever a product or service provider offers a good experience to a client, chances are that they will most definitely come back to them. Even if the product or service they provide is not that good but the experience many a time trumps the quality of service itself. This impact brand loyalty of any client. They get accustomed to just one service provider, gets in their bubble and be comfortable with one thing. The User Experience ( UX ) plays a huge role in this. Such kind of easy and enjoyable interactions promote customer activation, which results in translation of recognition and loyalty of your brand and its products and services.

Acquiring new business clients is just half the battle won. The real game changer is how you can keep those customers in your pocket for a longer period of time. If you as a service provider play your cards well, you can easily create the kind of loyalty in them that anytime they require such kind of service, they will contact you. This is also known as User Retention. Great UX design doesn’t just attract new users but also helps retain and nurture existing customers.

4. UX design has the capability to reduce costs down the line

When the app development process is taking place, through many stages of User Experience ( UX ) Design is kept in mind. For example, Prototyping is an essential step in the UX design process. By definition, " a prototype is a “mockup” version of your final product, which is then used for user testing before a product launch. Its goal is to reduce the level of wasted time and money that can often occur when proper testing has not been carried out on a product prior to launch. "

It reduces the costs in the way because when UX design is given importance since the commencement of the development of the app, the lesser chances are that you will need to spend even more money after the app is developed.

Also, by addressing the need for getting the content right while being in the developing stage, it again reduces costs at so many levels. You can make sure of the fact that your content fits the purpose before your website or app is launched to the wider public which will result in saving time and cost for your business.

User Profile:

Having a fair knowledge of the user profiles, their personas and basically your audience and developing the application according to their use is what makes up one of the effective methods of UX design. In order to get started with this, you will have to develop a user persona, which is a semi-fictional representation of your ideal customer based on market research and data on your existing audience. Other factors that are to be kept in mind are:

Some of the common traits you want to consider as you develop your persona include:
• Demographics (age, location, familial status, career, etc.)
• Personality (introvert, extrovert, creative, etc.)
• Motivations (fear, incentivization, power, etc.)
• And nearly any other piece of information that will help you get to know your users

2. Interface Testing

Researching the best user interfaces that will provide a better level of effectiveness and quality of experience is one of the methods which enhances UX Design. One of the most powerful User Interface testing tool to be known is called Google's Optimize Platform which works on almost every software. With it, your website impressions into two groups and show each of these groups a different version of pages on your site.

3. Design Patterns

Patterns provide consistency and a way of finding the most effective design for the job. With user interface design patterns, for example, picking the right user interface (UI) elements (For Example, module tabs, breadcrumbs, slideshows) for certain tasks based on their effectiveness leads to better and more familiar experiences.

Spider India is a recognized firm working in Chennai, India. It is a mobile app development company which would answer to your all kinds of application needs. We have a dedicated team for design as well as development for the app. Communicate with us, tell us your requirements and we will come up with the right solutions. Making specialized apps for your company and providing unforgettable services is our motive. We help make your digital aspirations a reality. From developing an application, communicating and implementing your own creativity and providing the best marketing strategies for the success of your application is what we strive to give. Our past customers have been really happy with our services. We believe in constant growth, we believe in continuous improvement since no one is perfect but we also believe that your product can be perfect.

When every aspect of the business is already a risk, why take one more and remain ambiguous?