(Product distributors apps – how to account for product distribution to shops and retailers can be managed using mobile apps with 100% accuracy and instant update to sales and reports using mobile apps)
According to recent July 2020 statistics, India has emerged as the fastest-growing mobile internet marketing the world. In 2019 only, over 19 billion mobile applications were downloaded in the country, compared to just over six billion in 2016. The proliferation results of the mobile and app industry, in particular, has reached in the past 3 years is impressive. It transpires as if the only domain which is staying consistent with the growing population of India is the usage of mobile.
With time, nearly business is getting more and more affiliated with the new technology. They are acquiring new models to get their business to succeed in this ever-growing market. At first, people face denial and reluctance thinking that ‘ we don’t need it ‘ to realize that ‘ we need it immediately ‘. It was the same with the inception of websites in 2002. It was the same with the idea of Retail Business Going Online. And now we are witnessing every other business embracing this model to market their products successfully.
If you are reading this, you probably know the benefits that come with having a mobile application, how it stimulates sales, how it is more efficient, connects you with the better consumer market, and provides consumers with a better experience. But with all these mainstream reasons for having a mobile application, there is another one which is as much as essential as other ones.
There are many channels of distribution which includes :
Producer > Wholesaler > Retailer > Consumer
There are constant buying and selling activities going on between all 4 of these channels. Long gone are the days when people manually documented all the activities in registers. As they moved to use computers ages ago and now they are moving to use mobile phones to carry out day-to-day tasks.
If we take out the relation between a distributor and retailer, we would realize that it is not just a simple exchange of goods, it is much more complicated than that.
In a broader sense, to give an essence of how much easier it’d be to carry out the tasks by using an application, these are some points to look over and ponder.
Streamlines the process of ordering
With providing all the information about the product online, it is easier to place orders for the retailers. With just a tap away, you can easily fulfil your business needs without any complication. Since every step is recorded, both the parties can view the orders placed hence, eliminating the option of getting cheated by one another. Through an app, the distributor can view orders being placed by each retailer on the basis of date and products ordered. You can even set limits between order placing. This process is as easiest as it can get.
Data Analysis
The new data analysis models provide all kinds of statistics about the kinds of products in high demand according to which you can organize the number of products brought and distributed to other channels. Through a specialized mobile application, you can easily view and crunch the numbers of which products are high in demand and which aren’t.
Focused Selling
Since the application notifies the demands of the market, you can streamline your sales according to what the market requires. You can stock your products helping you save huge amounts of resources in the form of money, energy and time, the only 3 things every business attempts on sparing.
Expired Products
Whenever a product is uploaded for selling, all its information is uploaded with it including the expiry dates. No company can save itself from a bad reputation if it sells expired products. The applications serve to manage your products better than they are being managed manually. An application can even notify which stocks which are reaching their expiry dates, you can boost their sales through discounts in order to save yourself from the loss.
Promoting Sales
A distributor, when connected to its consumer on an online platform, can exploit the feature to their advantage. They can launch new products and promote its sales through advertisements and displaying its features on that similar platform.
Paperless Activities
Even though only a small amount of money is kept aside for buying various registers to keep records, readying catalogues to promote sales and many more activities. You could still save and create an easy work environment if you introduce a mobile application system. It expels all the possibilities of manual errors to a large extent saving time, energy and environment.
Cultivates Customer Loyalty
When you have a personalized mobile application which caters to your business needs, it transforms the way you carry out the daily functions. An application displays all the data of all the products it is selling. The client can make an informed decision while buying since all the data is transparent. When they receive this kind of high-quality service from their seller, it creates trust, cultivates loyalty and results in your benefits.
Customer Support
People now avoid interactions as much as they can when conducting activities. Mobile applications serve that purpose too. If there is any query, an FAQ section is present or otherwise, through customer support, the buyer can fill out a query/ grievance online and solve the issue.
Managing Buyers
A firm operating on a higher scale has a large number of buyers. An application records all the orders being placed by the buyers. Through that one can analyze from which stakeholders, their main large orders are coming and streamline their sales keeping in mind that analysis.
Dispatch and Payments
Once an order is dispatched, the application helps to track the orders and once delivered, they track the payments being made. The entire process from start to end is completely transparent and also removes the odds of theft.
Pricing of Products
The distributor can create personalized offers to their clients according to the products high or low demand. They can also do some last-minute editing on selling price/ expiry details/discounts/ schemes offered/ MRP etc, all by simply tapping and setting aside 2 minutes. By enabling access to barcode scanning options, they can provide a level of service that not all companies provide.
These are a few points enlisted who hope to persuade the reader that having a mobile application for your firm is certainly a reasonable idea. When there is a special mobile application for a toothbrush in 2020, don’t you think your business should also have one?
Nicely written blog, understanding the need of manufacturers and distributors. Do you know any good mobile app made in India, as we are unable to find one.