With the advent of Internet, it is crucial that your business must have a website since it is the first place a customer would look for if he needs any information. Due to the availability of thousands of websites dealing with the same topic, it is very difficult to transfer the web traffic to your site. There are lots of reasons why a website is not getting much traffic or the old traffic it used to get.
Here, we list a few reasons why you face the issue of low traffic.
1.Lack of Intriguing content
Having a good content is primary for any good website which can attract good traffic. Search engines have become smarter day by day and it is easily able to recognize high quality content. Therefore, it is of foremost importance that you optimize your content with relevant details in precise manner in order to increase the users.
The problem in having a new website is that it is very difficult to overtake the old websites even if you have a good content since they might have a lot more indexed pages. It takes time to achieve high rankings on search engines which could improve the traffic to the site.
Issues with keywords
A very popular way to improve the traffic is to use keywords which are often searched for. This ides is used do commonly that almost all the websites use the exact same keywords which again becomes an issue to find quality site among many.
If many sites write on the same topic, then the search engine provides the priority to the most trusted website. Therefore, even if you have a good content, you will not be recognized because of the use of common keywords.
If you are gonna write about a topic, then make sure you give a creative title which almost matches the keywords but doesn’t use the popular ones. This could make you stand out among your competition and increase the traffic to your site.
3.Loading time is high
The traffic from the search engines and social media directly depends on the time that the website takes to load. The SEO rankings also take into account the time a website takes to load and also the time an average person spends in your website.
An average user waits for about 7 seconds for a website to load and if it takes more than that you will lose a customer. If the page loads faster, then it would make them go through even more content and also be repeated visitors to the page.
4.Not enough promotion
In order to get good traffic to your website, you must first increase the subscribers or followers on social media before publishing lots of contents. Initially, you should spend a lot of time promoting your site and making people aware of that instead of trying to post as much as possible.
Once you have an audience then you have to try to mesmerize them with your content and thereby increasing the traffic and sales. There are many ways of promoting your website like Social media platforms, advertisements, pop-ups etc. A very good marketing strategy is the key to gaining many users.
5.Less attractive presentation
The quality of content will be pit to waste if the presentation is awful. You can lose traffic if the people visiting the pages are not coming back and don’t share much about it to others.
The design of the page including the layout, graphics,colors and pictures play an important role in having customers reach out to you, more than once. If you present even a boring content with good designs and graphics, it can easily attract the attention of users.
Not only the presentation, the ease of navigation, the attention to finest details and important contents can make the users trust your website and comeback regularly.
10 simple ways to improve traffic to your site
Here are some of the simple techniques which can easily improve the traffic to your site.
- 1.Use good use of social media for marketing.
- 2.Publish guest blog on the site.
- 3.Target specific audience.
- 4.Use responsive web design.
- 5.Optimize the site for SEO.
- 6.Host a webinar.
- 7.Interact and get regular feedback from customers.
- 8.Keep content fresh and up to date.
- 9.Give catchy and creative headlines to Ads and Posts.
- 10.Create a podcast and invite popular guests from your industry.
Why choose Spider India?
Spider India has been an expert in designing websites and providing innovative and excellent solutions to digital marketing problems. We have been working with hundreds of clients and have been successful in every single project.
We have a group of creative and experienced staff who can help you in every aspect of online business from creating a website, promoting it online and increasing the revenues. We are the go-to company in Chennai for aiding everyone with solutions for simple and complex web design problems.
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Are you worried about losing visitors to your website? Is your website traffic decreasing gradually? Reach out to us and we will help you get back what you lost and even more.