Mobile application Business, if you are even a little aware or observant to how usage of internet and mobile has been changing over the years, you’d realize that this business is soaring. Every sector be it healthcare, hospitality, travelling, food industry, retail etc. are adapting themselves and integrating their business models to the digital platforms.
Keeping up with the latest trends of mobile application development is arguably becoming the most crucial aspect of staying in the competition. And if you choose not to alter your applications with these new model, you’ll be considered being traditional and thrown out of the booming digital ecosystem.
What really are these new trends?
Augmented Reality ( AR )
Although this was introduced in 2017 since the time people actually realized it’s importance and popularity. Every single model is adopting this technology. AR integration is an essential mobile app development trend that is shaping the mobile industry by creating a seamless experience for its users.
In layman terms, it’s like if you want to see how a piece of furniture fits into your living room, AR virtually places that piece of furniture into the room and displays it on your mobile screen. From deciding what color to paint your bedroom walls in or which hair color will suit your personality the best, AR presents you with the newest features.
By 2030, experts have predicted that augmented, virtual and mixed reality optics and display markets will grow over $28Bn.
Blockchain
If you have been following all the areas of financing in the recent years, you’d have come across a term ‘ Blockchain.’ It is quite literally a chain of blocks, just not those lego ones. It is actually digital information ( block ) stored in a public database ( chain ).
At first, it only swept the way people did business in crypto currency but with time, people reaped more benefits from this technology when they realized its potential. It has enhanced security, tracking as well as quality control. There are future trends emerging in this technology itself i.e. Asset tokenization, BAAS (Blockchain-as-a-service), Trading on crypto-currencies exchange, Crypto space and gaming.
Transparency Market Research estimates that the market for blockchain technology will probably hit $20 billion by 2024.
Internet of Things ( IoT)
A network of interconnected small gadgets is known as the Internet Of Things. It enables the exchange of data and information and helps to remotely control gadgets via smartphones through remote places. This helps the applications to navigate and control other devices like you can adjust your thermostat or turn on your television using an application which has this feature.
The IoT is considered to be one of the game-changing technology in the world of mobile application development. The global IoT market is expected to generate $1.335 Trillion US dollars in revenue by the year 2020.
M-Commerce
As more and more businesses are providing their services to the people through the digital platform, the more M-Commerce is coming in use. Just like the advent of plastic money removed the need of having cash-in-hand, similarly with the advent of M-Commerce will soon eliminate the need of having both those things.
The M-Commerce technology was introduced in 2018, it dominated the market in 2019 and is thriving in 2020. Frictionless payment methods are what people need from today’s market.
5-G Technology
Almost every single app developer is adopting 5G Technology as it provides a number of features which others don’t. It enhances the functionality of apps in relation to data security, speed, 3D gaming, augmented reality and adding new features to their mobile application.
It also caters to all other latest trends like the Internet of Things and Augmented Reality. Everything comes in a package. This is expected to see huge business returns in the near future and more than what it is seeming now.
Even spending on 5G is expected to reach 2.3 billion US Dollars. 2020 have roughly 15 times more 5G connections than in 2019. These connections will nearly quadruple by 2021.
The comeback of Foldable devices
People who grew in the 20s didn’t have the privilege to use flip phones like their recent generations of the 80s and the 90s. Good thing that these devices are making a comeback and is already seeing popular results in 2020. 2019 saw the release of foldable devices like the Samsung Galaxy Fold, the Huawei Mate X, and the new Motorola Razr.
With some companies already producing the product which everyone likes, its only a matter of time that every other company will start capitalizing on this trend. To develop the mobile application which is compatible with such devices has the potential to reap huge success and popularity.
According to a 2019 study by USA Today, 17% of iPhone users and 19% of Android users are excited about buying a phone with a foldable design. Around 3.2 million foldable phones were shipped in 2019. This forecast is expected to reach 50 million units by 2022.
Wearable Devices
It was only a matter of time when all the features in smartphones would have become available on some other device which was smaller and easier to keep than a mobile phone. With that need came wearable devices like Apple watches, fitbits and all those. People are already buying these and they already have a huge demand in the market.
To develop mobile application which can be inserted in such devices is the new trend which almost every other application company is trying to acquire. Users will be able to download tens of thousands of apps directly from their wrist. Users will be able to download tens of thousands of apps directly from their wrist.
And soon enough, we’ll see huge progress in this sphere also.
The demand for wearable technology is expected to reach a market value of $57,653 million by 2022 from $19,633 million in 2016.
Beacon Technology
Beacon technology was first introduced in 2013. It is safe to say that it has been around for a while now. But this technology is seeing its growth as well as demand as we step into the future. This technology helps to understand consumer behaviors in the brick and mortar stores. They detect how a consumer moves through the aisles if they are spending more time in one aisle than the other. After analyzing the movements, it can activate push notifications and present new sale/ discount options to make more sales.
This will see huge popularity in the coming years and especially in retail as well as hospitality platforms.
According to Statista, the beacon technology market is increasing at a compound annual growth rate of 59.8%. The estimated market value will reach $56.6 billion by 2026. That’s more than ten times higher than the $519.6 million worth from 2016.
Chatbots
To provide a real-time connection between service providers and consumers, chatbots are being incorporated in most business models. They have been around since 1994 and have changed its form through the years. But now they are gaining more and more traction. Most companies are making profits by providing top-notch customer experience and engagement and chatbots facilitate that need to a great extent.
It has been observed that chatbots will be behind 85% of all customer service interactions before the end of 2020. According to recent statistics, the chatbot market was valued at USD 17.17 billion in 2019 and is projected to reach USD 102.29 billion by 2025
Cloud-Based Applications
It stores high amounts of data, enhances storage capabilities as well as productivity of an application. Dropbox, Google Drives, iCloud have been around for a while and highly in use. But this feature is seeing more and more growth with the coming years. Since everything is being done through our mobile phones only, is it only natural that they’ll require huge data storage applications which take up minimal space?
That’s what cloud-based applications will provide. It frees us up from the being limited to the storage provided by our operating system, which is a huge relief too. They provide better quality security than our private mobile devices which again is a huge plus point.
The global cloud computing market size was valued at USD 266.0 billion in 2019 and is expected to expand at a Compound Annual Growth Rate (CAGR) of 14.9% from 2020 to 2027.
On-App Demands
We’ve heard how Uber and Taxify are some applications which have yearned huge profits by providing On-App Demands. But what are On app demands? Basically, they are the mediator mediators between providers of different services and customers.
At first, people did shy away from this technology but now more and more companies are seen embracing it. On the app, demands provide the possibility of choosing a potential performer as well as the opportunity to rate/leave feedback about the performer.
By 2025, on-demand app development revenue is projected to be $335 Billion and the on-demand service apps customers number will reach 93 Million by 2022.
Artificial Intelligence
We cannot talk about the latest trends without mentioning the role played by Artificial Intelligence in mobile application development. This technology goes way beyond our usual friends like Siri and Alexa. It includes image recognition, face detection, text and image classification, sentiment recognition and classification, speech recognition and predictive maintenance.
In 2020 only, the global AI software market is expected to grow approximately 54 per cent year-on-year, reaching a forecast size of 22.6 billion U.S. dollars.
When so many developments are taking place by the minute, it is only natural that the technology you have been using for your applications is now outdated. To stay in the game, you constantly have to be aware and updated about the new trends that are flowing in the market. By adopting these new trends, you can actually expect to have an edge over others and open your business to new possibilities.
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